WARRIOR SALUTE
Modernizing service, strengthening support:
A new look for Warrior Salute.
A new look for Warrior Salute.
DESIGN SCOPE:
Logo Design, Brand & Identity, Merchandise, Print Design
PROJECT DESCRIPTION:
Warrior Salute, a non-profit organization supporting veterans, partnered with me to elevate their brand identity. While proud of their existing look, they recognized limitations in their logo’s versatility and desired a refresh that enhanced visibility and adaptability across merchandise and print materials.
My goal was to craft a new brand identity that retained the essence
of their original mark while injecting greater simplicity and memorability.
My goal was to craft a new brand identity that retained the essence
of their original mark while injecting greater simplicity and memorability.
PROJECT RESULTS:
From camouflage to clarity. I embarked on a journey of simplification, starting with searching for a robust and bold typeface to replace the existing camouflage word-mark. Then the reconstruction began; I stripped and simplified the mark down to create a cleaner, more simplistic patriotic soldier and American flag by merging abstract shapes.
A final patriotic symphony of red, blue, and green cemented the transformation. The result? A refreshed, instantly recognizable logo that resonates with clarity and impact.
